Since we opened Velo Electric & Folding a little over 5 years ago, we’ve been able to expand Velo Cycle’s ethos of matching bikes to people’s needs beyond the normal bike. Folding bikes, and in particular their adaptability in use, has grown from strength to strength. Starting with three Bromptons and a few other brands we’ve grown to be Australia’s largest-selling Brompton dealer, receiving the country’s only ‘Premier Dealer’ status a little over a year ago.
It’s with great pride that we can share that the opening of the southern hemisphere’s only “Brompton Junction”, Brompton Bicycle’s exclusive flagship stores, will be on the weekend of the 8th and 9th of December 2018. Brompton Junction Melbourne will be located in half of what was Velo Electric & Folding, with the remaining half being dubbed Velo Electric. It will be the 13th Junction store to open worldwide, with others located in London, NYC, Beijing, Tokyo, Milan, Kobe, Hamburg, Shanghai, Amsterdam, Munich, Valencia, and Barcelona with Tel Aviv also opening in December and Singapore in May 2019.
We will have a much-expanded range of both Brompton bikes and accessories, as well as some exclusive editions and accessories. Of course, our passion for Bromptons, and our quality of service won’t change. Cory will be managing the Junction, and we’re also taking on the most passionate Brompton rider we know – Dayna of Melbourne Brompton Club – long-time volunteer for all things Brompton. Our opening hours are Mon-Fri 9am-5:30pm, and Sat & Sun 10am-4pm. (Of course, at other times you can still drop in to Velo Cycles).
The weekend of Saturday Dec 8 and Sunday Dec 9 will be party central. We will have special offers, a few giveaways and some ‘slap-up British fare’. Bromptonauts are encouraged to turn up any time over the weekend or even just for a drink on Saturday after 4pm.
The following weekend, Brompton Junction Melbourne will be partnering with our supplier Brompton Australia and the St Kilda Cycling Club to run the Brompton Hot Lap as a part of the Shimano SuperCrit. Come and do a Brompton World Championship-styled start and single lap of their 2.2km criterium course in front of 5,000+ spectators. Dress to impress, or for comfort or speed; it’s entirely up to you. The most important thing is that you come and ride. If you’re interested please come along as we’d love to see you there with many other Brompton riders. The EventBrite sign-in is here.
We’re elated about the Junction. We hope you are too. If you can’t make it this weekend, we look forward to you visiting soon so you can check it out in person.